Brandy Parslow

Brandy Parslow is the Director of Marketing for Yaxx, Inc. and a highly accomplished marketing leader with 20+ years of cross-industry experience. Brandy specializes in developing and executing customer-focused strategies that drive business growth. With a strong emphasis on B2B and B2G markets, Brandy possesses a deep understanding of the unique challenges and opportunities these sectors present.

She is adept at leveraging both traditional and digital channels to build audience, sales, and brand affinity. Her expertise in digital marketing encompasses website development, SEO, SEM, social media, and email marketing, enabling her to generate qualified leads and elevate brand awareness.

Throughout her career, Brandy has consistently delivered impactful results. Notable achievements include:

• Orchestrating 100+ promotional events with audiences ranging from 10 to 10,000 attendees, driving lead generation and sales growth.
• Leading the global go-to-market strategy for a groundbreaking new product launch in consumer electronics.
• Achieving a remarkable 60%+ conversion rate on digital channels and significantly improving online engagement metrics for a SaaS and AEC client.
• Elevating client’s organic search ranking to the #1 position on major search engines through strategic SEO optimization.
• Increasing sales at Store, Regional, and Company levels to significantly enhancing ROI and  profitability.

Brandy’s passion for marketing is evident in her commitment to continuous learning and professional development. She is a highly motivated and results-oriented individual with a proven ability to lead and inspire teams.